doubleclick news

Today, DoubleClick, a premier provider of digital marketing technology and services, announced the new capability to serve video ads into Microsoft Silverlight 2 video environments.

Yahoo! today announced that it has entered into a definitive agreement to acquire Right Media Inc., creator of the Right Media Exchange. The acquisition of Right Media will build upon Yahoo!'s leadership in online advertising and is a key step towards executing the Company's long-term strategy to transform how online advertisers connect to and engage with their customers - both on and off the Yahoo! network.

Google Inc. announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash.