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gartner
news
Last updated: Thursday, March 18, 2010
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Gartner Says Thought Leadership Marketing Can Be a Powerful Tool for IT Services Providers
Thought leadership marketing (TLM) can be a powerful tool for improved marketing success in IT services, according to Gartner, Inc. While thought leadership has been used by consulting firms for a long time often accounting for as much as 20 percent of marketing expenditure an organized discipline of TLM is only now emerging, allowing marketers to use this as a manageable tool to drive business. |
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IBM Closes Acquisition of Lombardi Software
IBM (NYSE: IBM) today announced the closing of its acquisition of Lombardi, a privately held software company based in Austin, Texas. Lombardi, a leading provider of Business Process Management (BPM) software and services, helps organizations automate and integrate business processes to increase efficiencies and reduce costs. |
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Gartner Says the Need Has Never Been Greater for Entrepreneurial CIOs
The impact of an entrepreneurial CIO is greatest when the need for productivity leverage is greatest, as in the current economic environment, according to Gartner, Inc. Gartner analysts said by 2012, the companies with the top 25 percent of earnings growth will have an entrepreneurial CIO. |
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Gartner enters into Agreement to Acquire AMR Research, Inc.
Gartner, Inc. (NYSE: IT), the leading provider of research and analysis on the global information technology industry, today announced that it has agreed to acquire AMR Research, Inc. for approximately $64 million in cash, subject to certain closing adjustments. |
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