lens news

The Ultra-Wide 16-35mm f/4 VR and Ultra-Fast 24mm f/1.4 Lenses Provide Photographers With New Perspectives and Creative Versatility

Sigma Corporation, a leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is pleased to announce its newly upgraded 17-70mm F2.8-4 DC Macro OS HSM lens.

Carl Zeiss has again applied its expertise in lens manufacturing to enable photographers to create wonderfully expressive images.

This large aperture standard zoom lens offers an aperture of F2.8 at the 17mm focal length and is ideal for many situations such as portraits, sports, macro and general photography.

Nikon UK is pleased to announce the launch of a new compact and lightweight DX format Macro lens with high quality optics, the AF-S DX MICRO NIKKOR 85MM F/3.5G VR.

Schneider Kreuznach, Phase One A/S and Mamiya Digital Imaging, Ltd. today announced that they are collaborating on design, development, manufacturing, and delivery of superior quality, precision digital lenses for the medium format camera systems used by the world’s most discriminating professional photographers.

Nikon Corporation (Michio Kariya, President) is pleased to announce that as of August 2009 total production of NIKKOR lenses, interchangeable lenses for Nikon SLR cameras, reached fifty million.

Canon U.S.A., Inc., a leader in digital imaging, continues its advancement of EOS lens technology with the introduction of three new EF and EF-S lenses – EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM and the EF-S 18-135mm f/3.5-5.6 IS, lenses.

Panasonic announced the new LUMIX DMC-FZ35, a digital camera featuring AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens.

Panasonic introduced the new LUMIX DMC-ZR1 digital camera, featuring the world’s first 0.3mm thin aspherical lens*, allowing for a compact body that still features a powerful, 25mm-ultra-wide-angle, 8x optical zoom** LEICA DC VARIO-ELMAR lens.

Panasonic announced the new LUMIX DMC-FZ35, a digital camera featuring AVCHD Lite, High Definition (HD) video recording capability, combined with a powerful 27mm wide-angle, 18x optical zoom LEICA DC lens.

Since the Hasselblad HTS 1.5 tilt-and-shift lens adapter began shipping to distributors earlier this year, the innovative accessory has met with glowing praise from photographers and the trade press worldwide.

Sigma Imaging (UK) Ltd is pleased to announce that the suggested retail price of the new SIGMA 10-20mm F3.5 EX DC HSM will be £649.99. This new lens will run alongside the current Sigma 10-20mm f/4-5.6 EX DC HSM and is expected to be available in the UK in July for Sigma, Canon and Nikon fit, with Sony and Pentax fit arriving in August.

Sigma Imaging (UK) Ltd is pleased to announce that the new SIGMA 18-250mm F3.5-6.3 DC OS HSM is now available in Sony and Pentax mounts.

Tamron Co., Ltd is pleased to announce the release of the SP AF60mm F/2 Di II LD (IF) MACRO 1:1 (Model G005), a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors* that offers a fast maximum aperture of F/2.0. The new lens is made available in mounts for Canon, Nikon (with built-in AF motor) and Sony.

PENTAX Imaging Company has announced a $100 INSTANT REBATE PROGRAM effective June 12 – June 20, 2009 on the K20D body and two lens kit configurations. The award winning, weather and dust resistant PENTAX K20 features 14.6 megapixels, a PRIME engine processor, and Shake Reduction that works with every PENTAX lens ever produced.

HOYA CORPORATION PENTAX Imaging Systems Division is pleased to announce the launch of two compact, lightweight zoom lenses: the smc PENTAXDA18-55mmF3.5-5.6AL WR, and the smc PENTAX DA50-200mmF4-5.6ED WR.

PENTAX U.K. is pleased to announce the launch of the smc PENTAX-DA15mm F4 ED AL Limited, designed for exclusive use with Pentax digital SLR cameras.

The Sigma Corporation is pleased to announce the new SIGMA 10-20mm F3.5 EX DC HSM, 18-50mm F2.8-4.5 DC OS HSM and 50-200mm F4-5.6 DC OS HSM lenses.

Canon launches ultra-wide angle 17mm tilt and shift lens – the world’s widest in 35mm format photography. New 24mm tilt and shift lens offers largest range of movement available.