razorfish news

In conjunction with the kickoff of the National Retail Federation (NRF) conference in New York, Razorfish today announced the first ever Retail Experience Platform, code-named 5D. Available immediately as a Beta version, the platform enables the creation of an immersive and seamless digital ecosystem across several digital devices in retail environments.

In an always-on, connected world with a surplus of new devices fit for every function, location and context it's no surprise that mobile phones are helping people multi-task and even duck out of awkward situations. A recent Yahoo! Mobile/Razorfish study reveals interesting gender differences in usage and ranks the smartphone as the highest rated device in the home with 75% of votes.