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vivendi
news
Last updated: Monday, June 15, 2009
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Activision Blizzard selects MEC as media buying and planning agency of record
Activision Blizzard, Inc. (Nasdaq: ATVI) and Mediaedge:cia (“MEC”) today jointly announced that MEC has been selected as Activision Blizzard’s media planning and buying agency of record. MEC will lead the global media planning and buying activities for Activision Publishing, Inc. and Blizzard Entertainment, Inc.’s North American and European television media planning and buying. |
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Universal Music Group and YouTube to launch revolutionary premium music and video service
Doug Morris, Chairman & Chief Executive Officer of Universal Music Group (UMG), the world’s leading music company and Eric Schmidt, Chairman of the Board & Chief Executive Officer of Google Inc., announced that UMG and YouTube, a Google subsidiary, are working together to launch VEVO, a music and video entertainment service that will feature UMG’s premium video content. |
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